Graphic Design
On demand
Developing, managing and designing a Graphic Design innovative model
Role
Co - Founder | Product Manager
Company
Flippo - Later called DesignMonk
Year
2019 | 2023
Project Overview
Flippo is a company that specializes in providing professional graphic design services to businesses. Its mission is to make access to professional graphic design easily accessible to companies. The company offers an unlimited professional graphic design service at a flat rate. To ensure the quality of their work, Flippo employs its own team of designers and focuses on optimizing processes and using technology to provide an efficient and scalable service.
Problem Statement
The problem that companies face when it comes to hiring professional graphic design services can be summarized in three main points:
- Hiring a professional graphic designer as a permanent member of the team can be costly for the company.
- Not having professional design in communication can have negative consequences for the company.
- The need to hire multiple freelancers to cover all design needs.
This problem statement highlights the difficulties companies face when trying to effectively incorporate professional graphic design into their operations. The high cost of hiring a permanent designer, the negative impact of poor design on communication, and the need to rely on multiple freelancers, all contribute to make the decision of whether or not to invest in professional graphic design a difficult one.
Solution
A solution to the problem of incorporating professional graphic design into a company's operations is to use a flat-rate, unlimited professional graphic design service. This service would provide companies with access to professional graphic design without the high cost of hiring a permanent designer, or the need to constantly contract multiple freelancers.
With a flat-rate, unlimited professional graphic design service, companies can rest assured that they will have access to professional design whenever they need it, without worrying about the cost. This service would also eliminate the need to spend time and resources on managing multiple freelancers, as all design needs could be handled by the same service provider.
In summary, this solution offers a cost-effective and efficient alternative for companies looking to incorporate professional graphic design into their operations, providing a professional and high-quality designs without the concern of extra costs or managing several freelancers.
Design and development process
Our project began with identifying a problem that needed a solution. We knew we wanted to start a project but were not sure what it could be, so we talked to many people and took note of potential areas to explore. Among all the points, one stood out: we noticed that startups struggled with graphic design.
Once we identified this niche as an opportunity, we started validating some hypotheses we had about the problem. After about a month and a half of validation, we found something that people were interested in. The idea was efficient because we were able to make our first sale without a website or MVP.
+1500
Design request
80%
Approved on the first revision
4.4/5
On trustpilot
The MVP
We began working with Slack to receive client requests, but in some point, we found that Slack became confusing and information was missing among other messages. Therefore, we decided to switch to other tool, such as Trello, that offer a better organization of the process and helped us to track progress and keep everyone on the same page, was a manual system using Trello to organize the flow of graphic design requests, but this allowed us to save a lot on the development of software for such an early phase, even though it was a manual process, it was still worth it.
Results
In less than a year, our project achieved significant results. We were able to acquire 25 clients and generate more than 24,000 euros in revenue. Our team produced over 400 approved designs and a high percentage of our clients, 88%, subscribed to our most expensive plan. By the end of our operation, we had generated a total of 45,000 euros in revenue.
These results demonstrate the success of our project in addressing the problem of graphic design for startups. Our flat-rate, unlimited professional graphic design service not only met the needs of our clients but exceeded their expectations. The high number of approved designs and the high percentage of clients subscribing to our most expensive plan indicate that our service was able to provide significant value to our customers.
In summary, in less than a year, our project was able to acquire 25 clients, generate more than 24,000 euros in revenue, produce over 400 approved designs, and have 88% of clients subscribed to the most expensive plan and generated 45k€ at the end of its operation. These results demonstrate the success and impact of our project in solving graphic design problems for startups.
Conclusion
In conclusion, our project, Flippo, set out to address the problem of graphic design for startups. Through research, validation, and experimentation, we were able to identify an opportunity in the market and develop a successful flat-rate, unlimited professional graphic design service.
In less than a year, we were able to acquire 25 clients, generate over 24,000 euros in revenue, produce over 400 approved designs, and have 88% of clients subscribe to our most expensive plan. By the end of our operation, we had generated a total of 45,000 euros in revenue. These results demonstrate the success and impact of our project in solving graphic design problems for startups.
However, during the development of Flippo, we noticed a recurring problem that many of our clients were facing, which led us to see an opportunity to bring Flippo to the next level and pivot the project towards a SaaS (Software as a Service) model. With this pivot, we aim to continue providing value to our clients by offering a more efficient and scalable solution to their graphic design needs.
© Renato Ivens | May the force be with you!